# Microspark Labs > Microspark Labs Inc. is a Toronto, Canada company that builds, owns and operates consumer apps in two categories: games and sport improvement. It is not an agency or a studio for hire; every app is its own. ## Key facts - Name: Microspark Labs - Based in: Toronto, Ontario, Canada - What it does: builds, owns and operates consumer mobile apps in games and sport improvement - Business model: owner-operator of a portfolio of apps, not client work - Approach: launch small, low-cost tests with real players, measure retention and engagement, and invest only in the ideas the numbers back - Apps: Swingo (live), plus one app in testing - Contact: hello@microsparklabs.com ## Apps - [Swingo](https://getswingo.app/): An AI golf swing coach. Film one swing, get a score and the one thing to fix next. Owned and operated by Microspark Labs. ## Pages - [Home](https://microsparklabs.com/): Portfolio, approach and how we work - [FAQ](https://microsparklabs.com/faq.html): Answers to common questions about the company, its apps and how it works - [Investors and acquirers](https://microsparklabs.com/contact-investors.html): Contact form for investment and acquisition enquiries - [Press and partners](https://microsparklabs.com/contact-press.html): Contact form for press, media and partnership requests ## Optional - [Privacy Policy](https://microsparklabs.com/privacy.html) - [Terms of Use](https://microsparklabs.com/terms.html)